Mottos and Brands as Guides for Spirituality

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Company brands, or slogans, identify their purpose and are used in publicity. They become familiar to us. What fast-food restaurant’s is “I’m lovin’ it”? What insurance company assures us that we are in good hands? What drugstore is on the corner of happy and healthy? Unless you never watch television, you probably know the answers are McDonalds, Allstate, and Walgreens. On being consecrated, bishops choose a coat of arms and a motto. Pope Francis chose as his motto Miserando atque eligendo, which translated is “looking at him mercifully he chose him.”click to continue

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